Bringing new products in the market: Robert J. Gerberg Jr. and the stages in new product development

Robert J. Gerberg Jr. has developed expertise in a wide spectrum of business areas, including new product development or NPD. This strategy involves a system of practices that aims to bring a new product, which can either be tangible (physical products) or intangible (like a service, skill, or experience), to the mainstream market.

The NPD process encompasses the following basic stages:

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1. Idea generation An idea for a new product can be obtained from basic research using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Other factors that may also be considered for this stage include market and consumer trends, products of competitors, and trade shows.

2. Idea screening When brainstorming for a new product, some ideas have to be eliminated. Information and concept discrimination is the main purpose of this stage.

Robert J. Gerberg Jr. gained extensive experience in a number of publishing- and career-related businesses. He began his career in sales with the Personal Products Division of Bausch & Lomb.

3. Concept development and testing This stage develops the marketing and engineering details for the product and takes into account certain patent and property issues.

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4. Business analysis This stage involves an analysis of the new product’s selling price based on competition and customer feedback.

5. Beta testing and market testing Before a product becomes available in the mainstream market, it needs to pass an initial run in a test market.

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6. Technical Implementation This involves a logistics plan, resource publications, and finalization of quality management system.

Robert J. Gerberg Jr. served as vice president for new products and advertising in a licensing-based career management service firm.

7. Commercialization (or post-NPD) After a series of quality and feasibility analyses, the product is now ready for public presentation through advertisements and other promotions.

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8. New product pricing The final stage in NPD analyzes the possible impact of the new product on the entire portfolio of its manufacturer. It involves value analysis and the forecast of unit volumes, revenue, and profits.

More updates on new product development and other areas of business can be read on Robert J. Gerberg Jr.’s official website.