Monday, September 3, 2012

Bob Gerberg Jr.: Aggregators and how to properly use them

Robert J. Gerberg, Jr. | Image credit: applicant.com


A pioneer in the field of job hunting in his own right, Bob Gerberg Jr. continues to improve on his father’s line of work and brings it to the new millennium. He and his company understand how the new media can be used to improve one’s chance of discovery, including taking advantage of aggregators.

Aggregators collect (or “spider”) listings from other websites and gather them in one place. While this doesn’t represent the public market (despite the thousands of sources they claim to aggregate from), it does provide a convenient place to find out what people want and respond accordingly. Major aggregator websites include Indeed.com, SimplyHired.com, AdvertisedJobMarket.com, and Ladders.com; some of these sites are free, whereas others provide a subscription fee for their services.

Robert J. Gerberg, Jr. | Image credit: careersearchtoday.com


Convenient as they are, aggregators have their limitations. First off, Bob Gerberg notes that successful aggregators attract more competition; one must make oneself stand out from the rest. Aggregators also have a number of other drawbacks, including duplicate listings, repeat listings, and false listings.

Job hunters must be particularly wary of potential scams and hoaxes that float around in aggregators. Less than legitimate recruiting agencies might try to collect résumés to employers for a commission fee. Others seem like attractive positions but require an online profile filled out, which can sometimes be a front for illicit activities.

Robert J. Gerberg, Jr. | Image credit: robertjgerbergjr.com


More information on maximizing aggregators and other new media tools can be accessed from Bob Gerberg Jr.’s blog.